The Israeli Hour Theatre for Children and Youth is one of Israel’s leading children’s theatres. As the theatre’s in-house designer, I worked across several seasons, developing and maintaining its visual identity across a wide range of print and digital applications.

The work included developing the annual visual identity for each theatre season and adapting it across social media, promotional campaigns, roll-up banners, flyers for specific performances and events, brochures, and show booklets. Each production required its own visual character while remaining connected to the theatre’s broader identity, creating a consistent and recognizable presence across both digital platforms and printed materials.

Working closely with the theatre’s ongoing schedule also required adapting designs for different audiences, formats, and promotional needs, from individual performances to season-wide campaigns, while maintaining visual consistency across every touchpoint.