In this project, a comprehensive branding system was developed for Pride Health Collective, an organization bringing together LGBTQIA+ and ally researchers focused on understanding the physical and mental health experiences of sexually and gender-diverse communities and their access to care.

The identity was shaped around the collective’s values, mission, and sense of community. The logo incorporates colours inspired by the LGBTQIA+ flag, representing the communities at the heart of the organization, while the plus symbol (+) creates a direct visual connection to health and healthcare.

A cohesive visual language was developed through colour, typography, imagery, and supporting graphic elements. The imagery focuses on unity, connection, and collaboration, reflecting the importance of working together as a community toward greater understanding and more inclusive healthcare.

The identity was extended across merchandise, print and outdoor advertising, digital campaigns, website design, and social media, creating a consistent and recognizable presence across every touchpoint.