For this project, a complete brand identity was developed for Go Wild, a brand that offers activewear, outdoor clothing made with eco-friendly materials, and gear for outdoor adventure.

The branding was shaped around three defining attributes: energetic, adventurous, and confident. These qualities guided the visual direction, creating an identity that feels bold and distinctive while maintaining a strong connection to nature.

At the heart of the identity is a logo built around three trees. The two trees positioned behind represent founders Evelyn and Adam, while the larger tree at the forefront represents the customer. A nature-driven colour palette was developed using tones inspired by forests, foliage, soil, and the earth. Typography, graphic patterns, photography, and supporting visual elements were then developed around this foundation to establish a consistent and recognizable visual language.

The result is a cohesive brand experience that invites its audience to explore boldly, live actively, and find adventure.