“Icon” is Israel’s largest annual convention celebrating Sci-Fi, Fantasy, Role-Playing, and Anime fandoms. Each year, a new theme shapes the convention’s branding and visual identity, with “Cultures” selected as the theme for 2017.

The concept was developed around the connection between culture and fandom, reflecting the many different communities that come together through the event. The visual direction focused on creating a sense of recognition and belonging, allowing attendees to see elements of their own fandom represented within the identity.

A series of illustrated characters was created to represent recognizable cultural icons from across the different fandoms, forming the foundation of the convention’s visual language. An inclusive colour palette was developed alongside the illustrations, helping to express the diversity, energy, and variety of communities within the event.

The resulting identity brings these different worlds together into one cohesive system, celebrating individuality while reinforcing the shared experience and sense of community at the heart of Icon.