Inspired by the experience of parenting a transgender teen, INHALE / EXHALE is an informational and emotionally supportive initiative designed for parents of teenagers who have just come out as transgender. It offers guidance, clarity, and reassurance, helping families navigate the initial shock, questions, and uncertainties that often arise in those first moments. The goal is to provide parents with the knowledge and confidence they need to move forward with care and understanding.

The project consists of three interconnected components:

Conversation Cards – starting the dialogue:
This set includes twenty cards, ten designed for parents and ten for teens, each featuring thoughtful, guiding questions. The cards are intended to open up honest, meaningful conversations, helping both parent and child express themselves more freely and build mutual understanding.

A Booklet – providing knowledge and support:
Created for parents, the booklet offers essential information for the beginning of this journey, alongside emotional guidance. It serves as a steady, reassuring resource during a time that can feel overwhelming and uncertain.

Posters – raising awareness:
The posters act as a visual extension of the project, designed to increase awareness and reach. Displayed in professional caregivers’ offices and supportive environments, they help connect more families to the resource.

The design process began with the development of the project’s visual language. The core visual elements were carefully selected, combining authentic photography of transgender youth with floral imagery symbolizing growth and the journey of becoming one’s true self.

Building on this foundation, the brand name was defined, followed by the selection of typography and a colour palette that reflect the project’s values — compassionate, empathetic, emotional, and support-driven.

With these elements established, the booklet layout was developed to visually communicate the project’s tone and narrative, while maintaining clarity, accessibility, and emotional resonance throughout.

The next stage focused on the poster design, carrying the established visual language into public-facing applications while introducing subtle variations to capture attention and create visual impact.

Finally, the card set was developed using the same visual identity in a clean and minimal way, allowing the questions themselves to remain the central focus.