This project focused on creating a comprehensive pitchbook for a proposed exhibition celebrating the work of designer Oded Ezer at the Art Gallery of Ontario (AGO).

The exhibition identity was inspired by Ezer’s experimental approach to typography, which informed both the visual direction and overall tone. The exhibition name and concept were developed to reflect the innovative and unconventional character of his typographic work.

Building on this foundation, the pitchbook’s editorial layout was designed to communicate the exhibition’s narrative through a clear and expressive visual system. The identity was then extended into promotional materials and merchandise concepts, creating a cohesive experience across both the presentation and potential visitor touchpoints.