This project focused on creating a comprehensive pitchbook for a proposed exhibition celebrating the work of designer Oded Ezer at the Art Gallery of Ontario (AGO).


I began by exploring Ezer’s experimental approach to typography, which inspired the direction and tone of the exhibition’s identity. From there, I developed the exhibition name and visual concept, aiming to capture the innovative and unconventional spirit of his typography work.


The next step was designing the editorial layout of the pitchbook to visually communicate the exhibition’s tone and narrative. The project also featured designed promotional materials and merchandise concepts I developed, all crafted to extend the exhibition’s identity and enhance the visitor experience.