In this project, I developed a comprehensive branding system for Pride Health Collective - an organization that brings together LGBTQIA+ and ally researchers dedicated to understanding how sexually and gender-diverse individuals experience physical and mental health, and how they access care. The branding translates the collective’s values, mission, and research focus into a clear and cohesive visual identity.

My work began with refining the organization’s core attributes - defining its voice, personality, and positioning.

Building on this foundation, I developed a complete visual language, including a distinct colour palette, logo design, and typography system that reflects the organization’s tone and values. A tagline was created to communicate the core message, alongside a curated approach to imagery and illustrations that supports both emotional connection and visual consistency.

In addition, I designed a branded merchandise system, extending the identity into tangible applications. A full suite of assets was created for multiple platforms, including print advertisements, outdoor campaigns, digital advertising, a website, and social media - ensuring the brand remains unified and impactful across all touchpoints.